About

Sean Wachsman specializes in brand strategy and go-to-market planning from his 25+ years working with iconic, emerging, and disruptive CPG brands and non-profits.

His successes and failures provide valuable lessons in helping teams to set a strong strong foundation so when the brand reaches $35MM — the first key CPG revenue milestone — it can reach the second one — $100MM. 

Part generalist, part consigliere with a business owner’s mindset, Sean Wachsman founded Liminal Brands to utilize his years of experience working on iconic brands like Jack Daniel’s to emerging, disruptive brands like Dan-O’s Seasoning to help emerging CPG brands to take the next step in growth.

His brand experiences include working with the Jack Daniel’s Family of Brands, Dan-O’s Seasoning, Slane Irish Whiskey, Chambord Liqueur, Glendronach Scotch Whisky, Benriach Scotch Whisky, Miller Beer Company, McDonald’s, Gatorade, Folgers Coffee, Millstone Coffee, Jif Peanut Butter, among other brands.

Creating The Conditions For Magic

Sean’s focus is on creating the conditions for magic to happen is based on two fundamental beliefs: you can't achieve BIG things without transparency and honesty; and it starts within – if things aren’t right on the inside of the brand and organization then how do you expect it to work on the outside.

CAPABILITIES

  • Brand Strategy

  • Brand Development

  • Consumer Insights

  • Integrated Marketing Strategy

  • Portfolio & Innovation Strategy

  • Product Culture & Brand Championship

  • Sales & Marketing Storytelling

  • Sales & Marketing Analytics

  • Community Building

  • Brand Turnaround

  • And much more…